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Follow-ups & Sequences
How to send automatic follow-ups and email sequences with Gmail
A follow-up email is an automated email that is sent to a recipient following a first conversation. The follow-up email acts a reminder for the recipient and is meant to prompt to reply or take action. This can significantly improve your results.
With Mailmeteor, you can do two things ⤵️
- 1.Email sequences Send a series of emails after at a few days interval. You can send a new email 3 days later. Then another email 1 week later. Email sequences, also called Drip campaigns, are a great way to onboard your new customers or to nurture your leads.
- 2.Auto follow-ups Send automatic follow-up emails to your recipients. You can set up conditional follow-ups. Meaning that your emails will be sent if certain conditions are met. For example, you can send an automated follow-up if the recipient didn't open your first email.
Email sequence in Gmail
Auto follow-ups & Sequences is a Pro and Business feature
To send email follow-ups and automate your email sequences with Gmail, upgrade to our Pro or Business plan.
Mailmeteor lets you send email sequences. It's possible to send a simple follow-up with Gmail as well as a multi-steps sequence over several days or weeks. A common use case is to send a follow-up email 3 days later if the recipient hasn’t replied yet.
- 1.
- 2.Click on New campaign.
- 3.Compose the first message of your email sequence.
- 4.Next, click on Add a follow-up email to set up an automated follow-up.
- 5.Write your follow-up email and select your sending options.
- 6.Once you're ready, click on Send emails to lauch your sequence.
Pro tip: you can combine your follow-ups with other advanced features such as Autopilot or schedule send.
Mailmeteor lets you send follow-ups either in the same thread or send follow-ups in separate conversations with different subject lines.
By default, Mailmeteor will send your follow-ups in the same thread. However, if you want to send your follow-up emails in separate conversations, you can do so from the Mailmeteor Dashboard.
- 1.Create a new campaign.
- 2.Compose your first email.
- 3.Add a follow-up email to your campaign.
- 4.Click on the three vertical dots, in the top-right corner.
- 5.Select Subject to create another conversation with a new subject line.
Follow-up in another thread
There's no limit to how many follow-ups you can add to your email sequence. However, it’s a best practice to keep your marketing sequence under 7 steps.
A perfect balance could be 3 steps in total. Otherwise, you may come across as too pushy, and your recipients may unsubscribe or, worse, flag your emails as spam.
When sending follow-up emails, you can also add images or attachments. Currently, you can only add attachments to your follow-ups from the Mailmeteor Dashboard.
With Mailmeteor, you can set up automated follow-ups based on your recipient's actions. This is also called "behaviour based follow-ups".
For example, you can:
- Follow up on an email after no response Easily follow up on a recipient that didn't respond. Set up a "reply stop" in case your lead responds.
- Follow up when a recipient doesn't open your email Resend an email to people who didn't open your first email.
- Follow up when a recipient clicks a link Send a follow-up if your recipients show interest in your content by clicking on a link enclosed in your first email.
Here are the different conditions you can use to trigger your follow-ups:
- IF no reply: send a follow-up if the recipient hasn’t replied yet.
- IF no open: send a follow-up if the recipient hasn’t opened the previous email.
- IF no click: send a follow-up if the recipient hasn’t clicked a link in the previous email.
- IF click: send a follow-up if the recipient has clicked a link in the previous email.
- IF open: send a follow-up if the recipient has opened the previous email.
- No matter what: no condition, the follow-up email is always sent.
You can also choose the interval between each step:
- After a few days: send a follow-up email one or several days later
- After a few hours: send a follow-up email hours later
- After a few minutes (available with a Business plan): send a follow-up email only after a few minutes
Last modified 1mo ago