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Custom tracking domain
How to configure your custom tracking domain
When sending emails with Mailmeteor, you can use your unique, brand-centric domain name to track email opens and clicks. This ensures your recipients trust the links they click on your emails and highly improves your deliverability when tracking is ON.
When tracking is ON, Mailmeteor uses by default a pool of domain names that are shared amongst all of our users. While this is standard practice, we consider it the bare minimum that we can provide. So on top of a pool of domain names, each of our users has access to a unique, account-centric, subdomain to track events.
While this makes our tracking service incredibly robust and reliable, we have learned from experience that anti-spam filters may attribute a negative score to emails with very long or low-quality domain names.
From the recipient's perspective, it makes sense. Your recipients are more likely to click on a link that starts with:
That's why we recommend all our users who need reliable tracking metrics to configure a custom tracking domain. We're using the exact same technique, here at Mailmeteor, in all of our email communications.
- 4.Under Custom tracking domain, click Configure.
- 5.Enter the domain (or subdomain) you want to use. It should be a domain that you own since you'll need write access to DNS records to complete this procedure.
- 6.Click Continue to start the validation process. Mailmeteor will then provide the DNS records you need to validate your custom tracking domain.
- 1.Go to your domain provider's website.
- 2.Locate the DNS management page.
- 3.Create a new record with the inputs provided during the previous step.
- 4.Make sure to save your changes and wait for at least one hour for DNS propagation.
- 1.Go back to your Mailmeteor Dashboard.
- 2.In the custom tracking domain modal, click on "Verify". Mailmeteor will perform several checks to validate the DNS changes and issue an SSL certificate.
- 3.Once your domain is successfully verified, make sure to Save your new domain. Mailmeteor will use that domain for all emails sent after your custom tracking domain has been saved.
Once your custom domain is set up, your Mailmeteor dashboard will look as follows:
Successfully configured custom tracking domain
Technically, you can use any domain or subdomain that you own. But we'd recommend using a short and obvious subdomain of your primary domain.
For example, if your company uses
http://example.comfor its public website, we recommend using
tracking.example.comas your custom tracking domain.
Some of our users are getting fancy with their custom tracking domain though. Here are a few examples of subdomains that we've spotted recently:
Mailmeteor uses your custom tracking domain for the following: