Real-time tracking
Track emails sent in real-time, know how many emails were opened or clicked.
When your emails have been sent, Mailmeteor generates a tracking report letting you know how many emails were opened, clicked, replied or bounced.
Campaign report in the Mailmeteor dashboard
Real-time tracking is a paid feature.
To track emails opened and clicked, you need first to upgrade on our premium plan or apply to our Education Program. To also track bounces and replies, you need at least a Pro or Business plan.
Before sending your emails, make sure that the tracking report is enabled.
Tracking report is enabled by default on paid plans.
Checking the box to track emails opened and clicked will make sure that Mailmeteor receives information when one of your recipients opens or clicks an email. Once the emails are sent, you can't change the tracking option.
To track clicks on a link, you also need to make sure that you use the link button in the editor:
- we won't track a raw link like this:
https://www.google.com
Similarly, you can activate tracking from your Mailmeteor Dashboard by activating the Track emails toggle.
Activate tracking in the Mailmeteor Dashboard
Click rate tells you how many emails containing links have been clicked on.
Mailmeteor's tracking let you know how your recipients engaged with your email. Here is a detail of the different behaviour you can track:
- SENT: Mailmeteor have sent your email with success.
- OPENED: the email was opened by one of your recipients.
- CLICKED: a link inside your email has been clicked.
- BOUNCED: the email bounced back, the recipient didn't receive the email.
- REPLIED: your recipient replied to the email.
- UNSUBSCRIBED: your recipient opted-out from your email communications.
In the current version of Mailmeteor, you can track replies and bounces when sending a follow-up email campaign. This feature is available from the Pro plan. In the next versions of Mailmeteor, we may expand this replies and bounces tracking for simple campaigns too.
You can access the tracking report either from:
1) Your Mailmeteor Dashboard, from the Campaigns overview, click on one of your campaigns title to access its report.
2) If you've used Mailmeteor for Google Sheets, you can open tracking report from "Extensions" > "Mailmeteor" > "Tracking report"
Opening Mailmeteor's tracking report in Google Sheets
When sending emails with Mailmeteor's Google Sheets add-on, a "Merge status" column will be added to your spreadsheet. Aside from the "Merge status" column, Mailmeteor provides a full tracking report as a sidebar on the right summarising information about emails clicked and opened:
Mailmeteor's tracking report in Google Sheets
The tracking report is updated in real-time, as people opens and / or clicks your emails.
How to refresh the stats from the tracking report?
If you notice that your report does not update you can reload stats by clicking on the refresh icon at the top right corner of the sidebar.
Get detailed reports about your campaigns
You can get more detailed metrics about your campaigns inside the Mailmeteor Dashboard. Click on a campaign title to access advanced stats about your campaign.
You can access tracking stats days or months later after your campaign was sent. The data is visible when you have an active plan.
The tracking report displays the data from the last "Merge status" column on the right of the spreadsheet. If you would like to display tracking data from previous campaigns, just switch the position of the "Merge status" columns.
All the people that have a shared access to the document can view the campaign's tracking report.
If you encounter a "Access to tracking report denied" error, that means that we have trouble authenticating your account. In that case, read this guide.
Mailmeteor tracks opens and clicks in real-time. The tracking system implemented here is industry standard. It works by adding a small image (called a 1x1 pixel) at the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.
Open tracking depends on email providers. Some email providers are downloading the tracking pixel before a user opens the mail. This is the reason why some emails are marked as opened immediately after sending, and some are not. Other email providers are blocking images by default. This means that sometimes your email is marked as sent only, while it has been opened.
Tracking is useful to measure the success of your Mailmeteor campaign. But, due to how the email protocol works, we are unable to promise a 100% accuracy on opening rates as we can't force email providers to automatically track emails. However, by the law of statistics, you will reach a great estimation of your campaign's impact.
Email providers (such as Apple Mail or Gmail) are blocking "pixel trackers" for privacy reasons - with the idea to block as much as they can all tracking technologies. This only impacts the accuracy of opens tracking.
Mailmeteor applies a unique identifier to track emails sent from your account. This way, we are able to let you know if your emails were opened or clicked and ensure the highest deliverability since each link is solely tied to your own email reputation.
Contrary to open tracking, click tracking is much more accurate. But it comes with a tradeoff, your links will look different from what you've entered. If you are concerned that your tracked links might look suspicious to some of your recipients, you can use a custom tracking domain or easily remove tracking by unticking the box "Track emails" before sending a campaign.
If you prefer watching a video, here's a tutorial on how to use the tracking report with Mailmeteor:
Happy watching!
Last modified 2mo ago