Real-time tracking

Track emails sent in real-time, know how many emails were opened or clicked.

When all emails have been sent, Mailmeteor generates a tracking report with emails opened and clicked. Also, you can open tracking report from Add-ons menu > Mailmeteor > Tracking report.

Track your emails with Mailmeteor

A merge status will be created after sending email in your spreadsheet. The tracking report is a sidebar on the right summarizing information about emails clicked and opened.

Tracking report appears on the right sidebar

In the merge status column, you can get several states:

  • EMAIL_SENT: Mailmeteor have sent your email

  • EMAIL_OPENED: The email was opened by one of your recipients

  • EMAIL_CLICKED: A link inside your email has been clicked

In the tracking report, you can find open and click rates:

  • Open rate tells you how many emails were opened by your recipients.

  • Click rate tells you how many emails containing links have been clicked on.

If you've got an error message, check all error messages and how to solve them.

When can I access the data from the tracking report?

You can access tracking stats days or months later after your campaign was sent without problem.

Who can access the tracking report?

Only the owner of the email campaign can view the tracking report. If you try to access the tracking report from an email account different from the sender's address, you will get an error "Tracking denied".

How accurate is tracking?

Mailmeteor tracks opens and clicks in real-time. The tracking system implemented by Mailmeteor is industry standard. It works by adding a small image (called a 1x1 pixel) on the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.

Some email providers are downloading that pixel before a user opens the mail. They don't do it 100% of the time, which is why some emails are marked as opened immediately after sending and some not.

Other email providers are blocking images by default. Which means that sometimes your email is marked as sent only, while it has been opened. Email providers are doing so for privacy reasons - with the idea to block as much as they can all tracking technologies. With this in mind, we consider that the tracking system is more a hint.

Tracking is useful to measure the success of your Mailmeteor campaign.

On the average, by the law of statistics, you will reach very good accuracy. However, we are unable to promise you a 100% accuracy on opening rates as we can't force email providers to automatically track emails opening from Mailmeteor.

Tracking for clicks is 100% accurate as email providers aren't visiting links (yet).