Real-time tracking

Track emails sent in real-time, know how many emails were opened or clicked.

When all emails have been sent, Mailmeteor generates a tracking report with emails opened and clicked. Also, you can open tracking report from Add-ons menu > Mailmeteor > Tracking report.

Track your emails with Mailmeteor

A merge status will be created after sending email in your spreadsheet. The tracking report is a sidebar on the right summarizing information about emails clicked and opened.

Tracking report appears on the right sidebar

The merge status column tells you if your email has been sent successfully and if it was opened or clicked.

  • SENT: Mailmeteor have sent your email with success.

  • OPENED: the email was opened by one of your recipients.

  • CLICKED: a link inside your email has been clicked.

If you've got an error message, check all error messages and how to solve them.

The tracking report sidebar displays open and click rates:

  • Open rate tells you how many emails were opened by your recipients.

  • Click rate tells you how many emails containing links have been clicked on.

Mailmeteor does not track the bounce rate yet. To ensure the privacy of your email data, Mailmeteor does not read, modify or delete your emails. Without requesting access to your emails, Mailmeteor cannot tell if an email has bounced back.

When can I access the data from the tracking report?

You can access tracking stats days or months later after your campaign was sent without problem.

The tracking report displays the data from the last "Merge status" column on the right of the spreadsheet. If you would like to display tracking data from previous campaigns, just switch the position of the "Merge status" columns.

Who can access the tracking report?

All the people that have a shared access to the document can view the campaign's tracking report.

If you encounter a "Access to tracking report denied" error, that means that we have trouble authenticating your account. In this case, follow the steps described in this troubleshooting guide.

How accurate is tracking?

Mailmeteor tracks opens and clicks in real-time. The tracking system implemented by Mailmeteor is industry standard. It works by adding a small image (called a 1x1 pixel) on the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.

Some email providers are downloading that pixel before a user opens the mail. They don't do it 100% of the time, which is why some emails are marked as opened immediately after sending and some not.

Other email providers are blocking images by default. Which means that sometimes your email is marked as sent only, while it has been opened. Email providers are doing so for privacy reasons - with the idea to block as much as they can all tracking technologies. With this in mind, we consider that the tracking system is more a hint.

Tracking for clicks is 100% accurate as email providers aren't visiting links (yet).

Tracking is useful to measure the success of your Mailmeteor campaign. However, we are unable to promise you a 100% accuracy on opening rates as we can't force email providers to automatically track emails opening from Mailmeteor. On the average, by the law of statistics, you will reach very good accuracy.