When all emails have been sent, Mailmeteor generates a tracking report with emails opened and clicked. Also, you can open tracking report from Add-ons menu > Mailmeteor > Tracking report.
A merge status will be created after sending email in your spreadsheet. The tracking report is a sidebar on the right summarizing information about emails clicked and opened.
The merge status column tells you if your email has been sent successfully and if it was opened or clicked.
SENT: Mailmeteor have sent your email with success.
OPENED: the email was opened by one of your recipients.
CLICKED: a link inside your email has been clicked.
If you've got an error message, check all error messages and how to solve them.
The tracking report sidebar displays open and click rates:
Open rate tells you how many emails were opened by your recipients.
Click rate tells you how many emails containing links have been clicked on.
You can access tracking stats days or months later after your campaign was sent without problem.
All the people that have a shared access to the document can view the campaign's tracking report.
If you encounter a "Access to tracking report denied" error, that means that we have trouble authenticating your account. In this case, follow the steps described in this troubleshooting guide.
Mailmeteor tracks opens and clicks in real-time. The tracking system implemented by Mailmeteor is industry standard. It works by adding a small image (called a 1x1 pixel) on the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.
Some email providers are downloading that pixel before a user opens the mail. They don't do it 100% of the time, which is why some emails are marked as opened immediately after sending and some not.
Other email providers are blocking images by default. Which means that sometimes your email is marked as sent only, while it has been opened. Email providers are doing so for privacy reasons - with the idea to block as much as they can all tracking technologies. With this in mind, we consider that the tracking system is more a hint.
Tracking for clicks is 100% accurate as email providers aren't visiting links (yet).