Real-time tracking
Track emails sent in real-time, know how many emails were opened or clicked.
When all emails have been sent, Mailmeteor generates a tracking report with emails opened and clicked. Also, you can open tracking report from Add-ons menu > Mailmeteor > Tracking report.
Real-time tracking is a premium feature. To track emails opened and clicked, you need first to upgrade on our paid plans or apply to our Education Program.

Track your emails with Mailmeteor

When sending emails with Mailmeteor, a merge status column will be added to your spreadsheet. This gives you relevant information about the status of each email sent:
  • SENT: Mailmeteor have sent your email with success.
  • OPENED: the email was opened by one of your recipients.
  • CLICKED: a link inside your email has been clicked.
Aside from the "Merge status" column, Mailmeteor provides a full tracking report as a sidebar on the right summarising information about emails clicked and opened:
The tracking report on the right is updated in real-time, as people opens and/or clicks your emails.

How to enable the tracking?

Before sending your emails, make sure that the tracking report is enabled as follow:
Tracking report is enabled by default on paid plans.
Checking the box to track emails opened and clicked will make sure that Mailmeteor receives information when one of your recipients opens or clicks an email. Once the emails are sent, you can't change the tracking option.
To track clicks on a link, you also need to make sure that you use the link button in the editor:
  • we won't track a raw link like this: https://www.google.com
  • we will track a link like this: Google

Understanding the opens and clicks rates

The tracking report sidebar displays open and click rates:
  • Open rate tells you how many emails were opened by your recipients.
  • Click rate tells you how many emails containing links have been clicked on.
Mailmeteor does not track the bounce rate yet. To ensure the privacy of your email data, Mailmeteor does not read, modify or delete your emails. Without requesting access to your emails, Mailmeteor cannot tell if an email has bounced back.

How to refresh the stats from the tracking report?

If you notice that your report does not update you can reload stats by clicking on the refresh icon at the top right corner of the sidebar.

When can I access the data from the tracking report?

You can access tracking stats days or months later after your campaign was sent. The data is visible when you are on premium license.
The tracking report displays the data from the last "Merge status" column on the right of the spreadsheet. If you would like to display tracking data from previous campaigns, just switch the position of the "Merge status" columns.

Who can access the tracking report?

All the people that have a shared access to the document can view the campaign's tracking report.
If you encounter a "Access to tracking report denied" error, that means that we have trouble authenticating your account. In that case, read this guide.

How accurate is email tracking?

Mailmeteor tracks opens and clicks in real-time. The tracking system implemented here is industry standard. It works by adding a small image (called a 1x1 pixel) on the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.
Email providers are blocking email trackers for privacy reasons - with the idea to block as much as they can all tracking technologies.

How accurate is open tracking?

Open tracking depends on email providers. Some email providers are downloading the tracking pixel before a user opens the mail. This is the reason why some emails are marked as opened immediately after sending, and some not. Other email providers are blocking images by default. Which means that sometimes your email is marked as sent only, while it has been opened.
Tracking is useful to measure the success of your Mailmeteor campaign. But, due to how the email protocol works, we are unable to promise a 100% accuracy on opening rates as we can't force email providers to automatically track emails. However, by the law of statistics, you will reach great accuracy.

How accurate is clicks tracking?

Mailmeteor applies an identifier to your link that is unique to your account. This way, we are able to let you know if your emails were clicked and ensure the highest deliverability, since each link is solely tied to your own email reputation.
Contrary to open tracking, click tracking is much more accurate. But it comes with a tradeoff, your links will look different from what you've entered. If you are concerned that your tracked links might look suspicious to some of your recipients, you can easily remove tracking by unticking the box "Track emails" before sending a campaign.

Video tutorial

If you prefer watching a video, here's a tutorial on how to use the tracking report with Mailmeteor:
Happy watching!
Last modified 5h ago