When all emails have been sent, Mailmeteor generates a tracking report with emails opened and clicked. Also, you can open tracking report from Add-ons menu > Mailmeteor > Tracking report.
When sending emails with Mailmeteor, a merge status column will be added to your spreadsheet. This gives you relevant information about the status of each email sent:
SENT: Mailmeteor have sent your email with success.
OPENED: the email was opened by one of your recipients.
CLICKED: a link inside your email has been clicked.
Aside from the "Merge status" column, Mailmeteor provides a full tracking report as a sidebar on the right summarising information about emails clicked and opened:
The tracking report on the right is updated in real-time, as people opens and/or clicks your emails.
Before sending your emails, make sure that the tracking report is enabled as follow:
Checking the box to track emails opened and clicked will make sure that Mailmeteor receives information when one of your recipients opens or clicks an email. Once the emails are sent, you can't change the tracking option.
The tracking report sidebar displays open and click rates:
Open rate tells you how many emails were opened by your recipients.
Click rate tells you how many emails containing links have been clicked on.
If you notice that your report does not update you can reload stats by clicking on the refresh icon at the top right corner of the sidebar.
You can access tracking stats days or months later after your campaign was sent. The data is visible when you are on premium license.
All the people that have a shared access to the document can view the campaign's tracking report.
If you encounter a "Access to tracking report denied" error, that means that we have trouble authenticating your account. In that case, read this guide.
Mailmeteor tracks opens and clicks in real-time. The tracking system implemented here is industry standard. It works by adding a small image (called a 1x1 pixel) on the bottom of each email you send. Every time someone opens your email, it downloads that small image and Mailmeteor records that opening in its database.
Open tracking depends on email providers. Some email providers are downloading the tracking pixel before a user opens the mail. This is the reason why some emails are marked as opened immediately after sending, and some not. Other email providers are blocking images by default. Which means that sometimes your email is marked as sent only, while it has been opened.
Mailmeteor applies an identifier to your link that is unique to your account. This way, we are able to let you know if your emails were clicked and ensure the highest deliverability, since each link is solely tied to your own email reputation.
If you prefer watching a video, here's a tutorial on how to use the tracking report with Mailmeteor: