Personalize emails
When you are sending emails in bulk, it’s a best practice to personalize your emails. It might certainly increase your open rate as your recipient feels like the email is unique.
Mailmeteor makes it easy to insert personalized variables (also called "merge tags" or "merge fields" in other software). A variable looks like this: {{ firstname }}
To personalize your email, all you need to do is to select the desired variable from the dropdown menu when creating or editing a template. This will insert a variable into your email body.
Once you add your personalized variables, your email should look like this:
Now, if we save the template and preview its content, you will see that variables are replaced by the data from your spreadsheet corresponding to each recipient (1 recipient = 1 row).
To personalize the email subject, open Mailmeteor and select a template or create a new template.
In the subject field, type your variable inside double brackets. For example: {{ firstname }}
The variable will be replaced with the corresponding data from your Google Sheets spreadsheet. You must ensure that your variable matches your spreadsheet's headers. In other words, if you have a column named "firstname", then you must type {{ firstname }} (in lowercase without space).
Sure! Here we have inserted multiple variables in both the email subject and content:
Sometimes, you may want to send emails with the same template but different content to make your email even more personalized or reach different audiences with targeted messages.
In the example below, we use a personalized Post Scriptum at the end of the email for certain recipients only. As you can see, we've added a PS only for John.
For the other recipients that don't have a Post Scriptum (i.e. the cell is left blank), the {{postscriptum}} variable will be replaced with an empty string. These recipients will not receive a personalized Post Scriptum.
You can use these techniques to send emails with different emails content easily. It is an efficient way to make your recipients feel unique and a good practice to avoid falling into spam because of repetitive email content!
If you prefer watching a video, here's a tutorial on how to send personalized emails using Mailmeteor:
