Personalize emails

How to personalize every part of your email, from content to subject.

When you are sending emails in bulk, it’s a good idea to personalize the email subject. It might certainly increase your open rate as the recipient feels like the email is unique.

Personalize email subject

To personalize the email subject, open Mailmeteor and select a template or create a new one.

In the subject field, use double brackets - like this {{ variable }}. The variable will be replaced with the respective column of your Google Sheets.

Example 1 - adding a variable in the subject field

Here, we add a firstname variable to the subject field

Example 2 - adding multiple variables in the subject field

In this example, we've added another variable to the subject field

Example 3 - combining variables in the subject and in the email content

You can add as many variables as you want, both in the subject field and email content

Send different contents to your recipients

Sometimes, you may want to send emails with the same template but different content to make your email even more personalized or reach different audiences with targeted messages.

In the example below, we use a personalized Post Scriptum at the end of the email for certain recipients only. As you can see, we've added a PS only for John.

Example: personalized Post-scriptum

Using a {{postscriptum}} variable ont email template.

All the other recipients that don't have a Post Scriptum (i.e. cell is left blank) won't see anything in their email. The {{postscriptum}} variable will be replaced with an empty string.

You can use these techniques to send emails with different emails content easily. It is an efficient way to make your recipients feel unique and a good practice to avoid falling into spam because of repetitive email content!

Video tutorial

If you prefer watching a video, here's a tutorial on how to send personalized emails using Mailmeteor:

Happy watching!