Mailmeteor send emails directly from your Gmail account and adds a sending delay between each email sent. These mechanisms prevent your emails from falling into spams compared to other email sending platforms. However, you have to abide by Google anti spam policies to maximize your email deliverability.
If your account is new, we recommend sending emails to a small list of recipients at first (less than 50 emails).
For large campaigns, try sending messages to one group of recipients, wait 24 hours, and then send to another group.
If your campaigns have a lot of bounced, Google will detect that your database is outdated or not legitimate. We strongly recommended you to keep your database as clean as possible. If we detect spamming behavior, we will have to block your account.
4) Review your email content and formatting
Look at the section below to check if your email can be considered as spam by filters.
Add unsubscribe links in your emails if you are running marketing campaigns.
First things first, spam are all unsolicited or undesired emails. To keep account safe and prevent spam, email providers have developed anti-spam filters. Knowing the best practices will help you avoid spam.
Your reputation is important: if your emails have been flagged as spams in the past, spam filters will flag your email address as spam. We recommend you to keep your sending clean so as not to harm your reputation.
Email content and formatting: spam filters can check email content to ensure it does not contain phishing or scam. Also, we recommend you to keep formatting as simple as possible, avoid uppercases, combination of fonts or colors, abusive use of exclamation marks.
Email headers (or metadata): these include the following fields: Date, From, To, and Subject of your email. Spam filters will check these fields to ensure there is nothing unusual there.
Structure of your email (HTML code): your email is made of the HTML language. Unstructured HTML code will be suspect to spam filters. Mailmeteor email editor is built on Gmail's native technology, that should clean your email format. However, we recommend you to create your email directly in the editor instead of copy pasting text from Word, Google Docs or using an HTML template.
When you are sending emails in bulk, it’s generally a good idea to personalize the email subject. It might certainly increase your open rate.
Check the following section to learn how to personalize email subject:
Spam laws vary from one country to another, you may check the applicable spam law in your country before sending campaigns.
CAN-SPAM is a law that establishes the rules for commercial email and messages, gives recipients the right to have a business stop emailing them, and outlines the penalties in case the law is violated. We cannot but recommend following these few rules.