Mailmeteor send emails directly from your Gmail account and adds a sending delay between each email sent. These mechanisms prevent your emails from falling into spams compared to other email sending platforms. However, you have to abide by Google anti spam policies to maximize your email deliverability.
First things first, spam are all unsolicited or undesired emails. To keep account safe and prevent spam, email providers have developed anti-spam filters. Knowing the best practices will help you avoid spam.
Your reputation is important: if your emails have been flagged as spams in the past, spam filters will flag your email address as spam. We recommend you to keep your sending clean so as not to harm your reputation.
Email content and formatting: spam filters can check email content to ensure it does not contain phishing or scam. Also, we recommend you to keep formatting as simple as possible, avoid uppercases, combination of fonts or colors, abusive use of exclamation marks.
Email headers (or metadata): these include the following fields: Date, From, To, and Subject of your email. Spam filters will check these fields to ensure there is nothing unusual there.
Structure of your email (HTML code): your email is made of the HTML language. Unstructured HTML code will be suspect to spam filters. Mailmeteor email editor is built on Gmail's native technology, that should clean your email format. However, we recommend you to create your email directly in the editor instead of copy pasting text from Word, Google Docs or using an HTML template.
When you are sending emails in bulk, it’s generally a good idea to personalize the email subject. It might certainly increase your open rate.
Check the following section to learn how to personalize email subject:
Spam laws vary from one country to another, you may check the applicable spam law in your country before sending campaigns.
CAN-SPAM is a law that establishes the rules for commercial email and messages, gives recipients the right to have a business stop emailing them, and outlines the penalties in case the law is violated. We cannot bu recommend following a few rules.
If you still need a helping hand on this, contact us. We'll be glad to help!