You may wonder, why your emails go to spam? First things first, spam are all unsolicited or undesired emails. To keep account safe and prevent spam, email providers have developed anti-spam filters. Knowing the best practices will help you avoid spam:
Email content and formatting: spam filters can check email content to ensure it does not contain phishing or scam. Also, we recommend you to keep formatting as simple as possible, avoid uppercases, combination of fonts or colors, abusive use of exclamation marks.
Email headers (or metadata): these include the following fields: Date, From, To, and Subject of your email. Spam filters will check these fields to ensure there is nothing unusual there. We recommend you to send emails only to people who agreed to receive communication from you, use a verified domain to send emails, personalize the subject line.
Your IP address: if your emails have been flagged as spams in the past, spam filters will recognize your IP as spam. We recommend you to keep your sending clean so as not to harm your account or domain's reputation.
HTML code of your email: unstructured HTML code will be suspect to spam filters. Mailmeteor email editor is built on Gmail's native technology, that should clean your email format. However, we recommend you to create your email directly in the editor instead of copy pasting text from Word, Google Docs or using an HTML template.
Mailmeteor directly sends emails from your Gmail account, it prevents your email from falling into spams. However, please be sure to abide by Google anti-spam policies:
When you are sending emails in bulk, it’s generally a good idea to personalize the email subject. It might certainly increase your open rate as the recipient feels like the email is sent especially to him.
But emails with personalized subject more generally appears in a user Primary tab (on Gmail) and are less likely considered promotion or social emails, or worse a spam.
To learn how to personalize email subject using Mailmeteor, follow this tutorial:
Spam laws vary from one country to another, you may check the applicable spam law in your country (if any) before sending campaigns.