Mailmeteor Support

Auto Follow-Up & Sequences

Send automatic follow-ups and email sequences with Gmail.
A follow-up email is an automated email that is sent to a recipient following a first conversation. The follow-up email acts a reminder for the recipient and is meant to encourage a reply or an action. With several email touches, you will drive much more email engagement.
Here's an overview of follow-ups you can do with Mailmeteor:
  1. 1.
    Email sequences: send a series of follow ups after at a few days interval. You can decide to send another email after the first one 3 days later, then a week later. Email sequences, also sometimes called Drip campaigns, can be adapted for onboarding your new customers or when you need to ensure your recipients will read your email.
  2. 2.
    Auto follow up: send automatic follow-up emails to your recipients. It's possible to do conditional follow-up, that is to send emails based on certain conditions, such as "send another follow-up if the recipient didn't read my email" or "auto follow-up until I get a reply".
Email sequence in Gmail
This feature is included in the Pro and Business plans
To send emails follow ups and sequences with Gmail, you need first to upgrade on our paid plans including this feature.

How to send an email sequence with Gmail?

Mailmeteor lets you send email sequences. It's possible to send a simple follow-up with Gmail as well as a multi-steps sequence over several days or weeks. A common use case is to send a follow-up email 3 days later if the recipient hasn’t replied yet.

Send follow-up emails with Mailmeteor from Google Sheets

  1. 2.
    Open Mailmeteor from the "Extensions" menu > "Mailmeteor" > "Open Mailmeteor"
  2. 3.
    Select a template, then in the bottom right corner of the window, click on dropdown menu and select "Follow-up"
  3. 4.
    Write your follow-up message and define when the follow-up should be sent. You can specify a trigger (if the recipient didn't respond for example) as well as an interval after which the follow-up should be sent (3 days, 2 hours, or 1 minute!).
  4. 5.
    Once you are ready, click on "Send with a follow-up"
Add follow-ups in Mailmeteor for Google Sheets
Pro tip: you can combine follow-up with other features such as Autopilot or schedule send.

Send follow-up emails from the Mailmeteor Dashboard

  1. 2.
    Click on "+ New campaign"
  2. 3.
    Compose the first message in the sequence.
  3. 4.
    Now click on "Add a follow-up email" to send a follow-up.
  4. 5.
    Once you are ready, click on "Send emails" to send your sequence.
Add follow-ups in the Mailmeteor Dashboard

How to send a follow-up email as a reply?

Mailmeteor lets you send follow-ups either in the same thread or send follow-ups in separate conversations with different subject lines.
By default, Mailmeteor will send a same thread follow-up. However, if you'd like to send your follow-up emails in separate conversations, you can do it from the Mailmeteor Dashboard. When adding a new step, click on the three dots vertically aligned and then select "Subject". This will create another conversation with a new subject line.
Follow-up in another thread

Add multiple steps in a single campaign

There is no limit on how many follow-up steps you can add in your sequence. However, it’s a best practice to keep your marketing sequence under 7 steps. A perfect balance could be 3 steps in total. Otherwise you might be considered pushy and your recipients will unsubscribe or, worse, flag your emails as spam.
When sending follow-up emails, you can add images or attachments. Currently, adding attachments is only supported when using the Mailmeteor Dashboard.

Follow up based on triggers

Mailmeteor lets you follow up on emails automatically based on your recipient's actions.
You can schedule an automated follow-up if your recipient didn't answer the first email. In this case, following up is a great way to increase your chances of getting a reply.
With Mailmeteor, you can send follow-ups based on certain conditions, it's also called behaviour based follow-ups. For example you can:
  • Follow up on an email after no response: easily follow-up on a recipient that didn't respond back. Set a reply stop in case your lead responds.
  • Follow up when a recipient opens your email: resend an email to people who didn't open the first email
  • Follow up when a recipient clicks a link: follow-up if your recipients shows interest in your content by clicking on a link enclosed in your first email.
Here are the different conditions you can use to trigger your follow-ups:
  • IF no reply: send a follow-up if the recipient hasn’t replied yet.
  • IF no open: send a follow-up if the recipient hasn’t opened the previous email.
  • IF no click: send a follow-up if the recipient hasn’t clicked a link in the previous email.
  • IF click: send a follow-up if the recipient has clicked a link in the previous email.
  • IF open: send a follow-up if the recipient has opened the previous email.
  • No matter what: no condition, the follow-up email is always sent.
You can also choose the interval between each steps:
  • After a few days: send a follow-up email one or several days later
  • After a few hours: send a follow-up email hours later
  • After a few minutes (available with a Business plan): send a follow-up email only after a few minutes