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Custom tracking domain
Improve your email deliverability by using your own domain or subdomain to track email events (opens, clicks) as well as handling unsubscribes.
When sending emails with Mailmeteor, you can keep your unique, brand-centric domain name to track emails openings and clicks. This makes sure your recipients trust links they click on your emails and highly improve your deliverability when tracking is ON.
Custom tracking domain is a Business feature
Why should I use a custom tracking domain?
When tracking is ON, Mailmeteor uses by default a pool a domain names that are shared amongst all of our users. While this is standard practice, we consider it's the bare minimum that we can provide. So on top of a pool of domain names, each of our user has access to a unique, account-centric, subdomain to track events.
For example, for a user having the following email address
[email protected], Mailmeteor will use the following unique subdomain johndoeexampleorg.mmtracking.appspot.com to track emails.While it makes our tracking service robust and reliable, we have learnt from experience that anti-spam filters may attribute a negative score to emails having a very long and/or low quality domain names in the email's content.
From the user's perspective, it makes totally sense. Someone is more likely to click on a link that starts with:
click.example.org instead of johndoeexampleorg.mmtracking.appspot.comThat's why we recommend all our users that need reliable tracking metrics to configure a custom tracking domain. We even use our own tracking domain for our email communications.
How to configure a custom tracking domain?
Step 1. Add domain
- 1.
- 2.
- 3.In the "Custom tracking domain" section, click on "Configure".
- 4.Enter the domain (or subdomain) you want to use. It should be a domain that you own and have write access to the DNS records.
- 5.Click "Continue" to initiate the validation process. Mailmeteor will provide the DNS records that you need to perform to validate your custom tracking domain.
Step 2. Update your DNS records
- 1.In your domain provider's site, locate the DNS management page.
- 2.Add and save a new record with the inputs provided by us in the previous step.
- 3.Make sure to save your changes and wait for at least one hour for DNS propagation.
Step 3. Verify and save your new domain
- 1.Back to Mailmeteor Dashboard, in the custom tracking domain modal, click on "Verify". Mailmeteor will perform several checks to validate the DNS changes and issue a SSL certificate.
- 2.Once your domain is successfully verified, make sure to "Save" your new domain. Mailmeteor will use that domain for all emails sent immediately after the custom tracking domain is saved.
Once your custom domain is saved, the dashboard will look as follow:
Successfully configured custom tracking domain
Which domain or subdomain should I use?
While technically, you can use any domain or subdomain that you own, we recommend using a short and tracking obvious subdomain of your primary domain.
For example, if your company uses
http://example.com for its public website, we recommend using tracking.example.com as your custom tracking domain.Some of our users are getting fancy though with there custom tracking domain, here are a few subdomains that we have spotted recently:
click.example.comemail.example.comtelemetry.example.comto.example.com
Where and when is my custom domain being used?
Mailmeteor uses your custom tracking domain for the following:
- 1.Tracking opens (by inserting a tracking pixel).
- 2.Tracking clicks (by rewriting links in your email).
- 3.
We apply HTTPS-everywhere security measure and don't use cookies on your vanity domain for additional security.
Last modified 1mo ago